Artho

Case Study: Enriching the power of Artho Plus with FLIDEA
Client: Amrith Noni
Agency: FLIDEA
Celebrity Endorsement: Anil Kumble

A case study for Amrith Noni Artho Plus, a product targeting joint pain and arthritis, can highlight several key aspects such as the brand’s marketing strategies, customer engagement, and product effectiveness.

Amrith Noni Artho Plus – A Natural Solution for Joint Pain Relief

 
Product Overview:
 

Amrith Noni Artho Plus is a natural supplement formulated to relieve joint pain and support overall joint health. Made with a blend of Noni fruit, herbs, and other plant-based ingredients, it targets customers with arthritis and joint inflammation.Objective: To assess the product’s market positioning, branding, and the effectiveness of its marketing campaigns in reaching its target audience.
 
2. Market Research & Target Audience:
 
Target Market: Middle-aged to elderly individuals suffering from arthritis, joint pain, and inflammation. Focus on health-conscious consumers looking for natural and non-invasive alternatives to pharmaceutical drugs.
 

Pain Points:
 
Increasing rates of osteoarthritis among aging populations.
Consumers looking for non-chemical, natural solutions to manage joint health.
 
Affordability and safety concerns around long-term use of pharmaceutical products.
 
3. Marketing Strategy
 
Brand Positioning: Amrith Noni Artho Plus positioned itself as a premium natural supplement focused on joint health, emphasizing the traditional use of Noni fruit combined with modern scientific backing.
 
Value Proposition: “A natural, side-effect-free solution to joint pain relief, with long-term benefits for mobility and joint flexibility.”
USP (Unique Selling Proposition): Use of the powerful Noni fruit along with a proprietary blend of herbs, offering both immediate relief and long-term joint support.
 
4. Marketing Channels
 
Digital Marketing:
 
Social Media Campaigns:
 
Platforms: Facebook, Instagram, YouTube.
 
Campaigns targeting middle-aged to elderly audiences with content emphasizing the benefits of natural remedies.
 
Success stories and testimonials from customers, doctors, and influencers to boost credibility.
 
SEO and Content Marketing:
 
Blog posts, video content, and infographics educating consumers about the causes of joint pain, the benefits of Noni, and why Artho Plus is the ideal solution.
 
Targeted keywords such as “natural arthritis remedy,” “joint pain relief supplement,” and “Noni for arthritis.”
 
Influencer Partnerships:
 
Collaborations with health and wellness influencers and yoga practitioners who advocate for natural joint pain management.
 
Offline Marketing:
 
Health Expo Sponsorships: Participation in health fairs and expos where potential customers can try the product.
 
Doctor and Practitioner Endorsements: Partnering with healthcare providers and naturopaths to recommend Artho Plus to patients.
 
In-store Promotions: Visibility in health food stores and pharmacies with clear branding and informative leaflets.
 
5. Campaigns & Execution
 
Goal: To create awareness and increase sales by promoting mobility and pain-free living.
 
Tactics: Video testimonials featuring older adults regaining their freedom of movement after using Artho Plus. Before-and-after success stories shared on social media.
 
Impact: Significant engagement through shares and comments from consumers expressing interest in the product.
 
6. Challenges
 
Market Competition: The supplement market for joint pain relief is saturated, with many players offering similar benefits.
 
Consumer Skepticism: Some consumers remain skeptical of natural remedies and need convincing with science-backed claims.
 
Regulatory Restrictions: Ensuring marketing claims comply with regulatory guidelines without overstating product benefits.
 

7. Results & Outcomes
 
Sales Growth: A 30% increase in online sales over the first 6 months of the campaign due to increased product visibility and targeted social media ads.
 
Customer Engagement: High engagement rates on social media, with positive feedback and reviews from customers reporting relief from joint pain.
 
Brand Loyalty: Retention rates improved with repeat customers signing up for subscription models.
 
Increased Credibility: Positive mentions by healthcare practitioners boosted trust in the product.
 

8. Conclusion
 

The marketing strategy for Amrith Noni Artho Plus successfully positioned the product as a leading natural solution for joint pain. By leveraging both digital and offline marketing channels, the brand was able to reach its target market effectively and convert skeptical consumers into loyal customers.
 

This case study highlights the expertise and experience of Flidea the creative agency that handles the brand and how a well-rounded marketing approach combining education, testimonials, and influencer partnerships can drive success in the competitive health supplement market.