Hair Oil

 
Reach Root Hair Oil, a new entrant in the overcrowded segment of hair oil products, had a mission to enhance its market presence and brand visibility. The brand aimed to come across a breathe of fresh air in its image and connect more effectively with its target audience through a comprehensive creative strategy and high-impact marketing campaigns, in this highly competitive Ayurvedic hair care segment.

FLIDEA’s Approach:

 
Challenge: The existing packaging was lacklustre, did not have distinctive positioning to stand out on retail shelves and resonate with consumers.
 
Solution: FLIDEA crafted a sophisticated and eye-catching package design that reflected the premium nature of the product. The new design emphasized the natural ingredients and Ayurvedic heritage while incorporating modern aesthetics to appeal to a contemporary audience.
 

 
Celebrity Endorsement:
Identifying and signing up a celebrity who could effectively represent the brand and enhance the brand’s appeal, was challenging.
 

Solution: FLIDEA leveraged its industry connection to successfully negotiate a contract with Bollywood actress Pooja Hegde. Her association with the brand not only brought star power but also aligned perfectly with the product’s values and target audience.
 

 

Creative Communication:

 
Challenge: Developing a cohesive and compelling brand narrative that would resonate with consumers and elevate brand visibility.
 

Solution: FLIDEA developed a strategic creative concept and communication plan that highlighted the benefits of Reach Root Hair Oil. The messaging focused on natural ingredients, hair health, and the luxurious experience of using the product. This approach ensured a consistent brand voice across all channels. This approach and messaging blended well with the brand ambassador and the target audience who were looking for a refreshingly different and natural hair care product.

Television Commercial Production:

 
Challenge: Creating a high-impact television commercial that would capture the attention and effectively communicate the brand’s message.
 
Solution: FLIDEA produced a top-class television commercial featuring Pooja Hegde, showcasing the transformative benefits of Reach Root Hair Oil. The commercial was visually striking, emotionally engaging, and memorable, ensuring maximum reach and impact.
 

The Measurable Result:

Increased Brand Visibility: The comprehensive brand overhaul and high-profile endorsement led to a significant boost in Reach Root Hair Oil’s visibility in the market.

Enhanced Consumer Engagement: The new package design and compelling communication strategy successfully engaged consumers, enhancing brand recall and loyalty.

Successful Celebrity Endorsement: Pooja Hegde’s involvement not only added credibility but also attracted the right audience from across demographics, contributing to increased sales and brand recognition.
 
High-Impact Commercial: The television commercial received a positive feedback for its quality and effectiveness, further amplifying the brand’s presence and appeal.

Conclusion

 
FLIDEA’s strategic approach and creative expertise played a pivotal role in transforming Reach Root Hair Oil’s transformation and result-oriented performance. From innovative package design and successful celebrity endorsement to impactful brand communication and a high-class television commercial, FLIDEA delivered a comprehensive solution that propelled the a new entrant to greater heights, compete with the top players and earn a significant market share.